Our Story
Where family legacy meets modern innovation in fine jewelry
Follow us on InstagramLaura Luxe Diamonds (GSTIN: 32AANFL0785C1ZH) is a next-generation jewelry business based in Thrissur, Kerala, founded by husband-and-wife duo Davis Benny and Dr. Aneeta. While our professional roots lie in IT and the medical field respectively, our connection to the jewelry industry runs deep in the family.
By combining this generational expertise with a modern approach, we launched our own venture to bring a fresh perspective to the market.
The name Laura Luxe Diamonds holds a personal significance for us. The brand was named after our baby girl, serving as a tribute to our growing family.
Just as we began a new chapter in our lives, we wanted to start a groundbreaking chapter in the jewelry industry.
Lab-grown diamonds and thoughtfully chosen gold come together in pieces made for real wear, modern value, and complete confidence.
We believe in total transparency: our lab-grown diamonds are physically, chemically, and optically identical to mined diamonds. They possess the same hardness and brilliance, so even diamond testers without specialized equipment cannot tell the difference. They are the "real deal," simply created through a different process (CVD or HPHT) rather than being mined.
We pair these stones with high-quality gold, recommending 18-karat, 14-karat, or 9-karat gold for diamond jewelry to ensure strength, durability, and suitability for everyday use.
18K
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14K
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We operate primarily as an online jewelry business, a model designed to maximize value for our customers.
By cutting out the "middleman" costs of traditional retail--such as expensive showrooms, heavy staffing, and dead inventory--we are able to offer prices worlds apart from our competitors. A lab-grown diamond ring that might cost INR 75,000-80,000 elsewhere can often be crafted by us for approximately INR 45,000-50,000.
We utilize a lean business model where products are made on order, ensuring we don't carry the risk of dead stock, which allows us to pass those savings directly to you.
We value integrity over upselling. We openly tell our clients that while gold is an investment that provides financial stability, diamonds should be viewed as "pure fashion."
We want to democratize the diamond industry, making luxury accessible without the inflated markups.
Have a question or want to discuss a custom piece? Start a conversation with our jewelry designer directly on WhatsApp.
Chat on WhatsAppWe typically respond within 10 minutes during business hours