Our Story
An online-only jewellery brand where family legacy meets modern innovation
Follow us on InstagramLaura Luxe Diamonds (GSTIN: 32AANFL0785C1ZH) is an online-only lab-grown diamond jewellery business serving Kerala, founded by husband-and-wife duo Davis Benny and Dr. Aneeta. While our professional roots lie in IT and the medical field respectively, our connection to the jewelry industry runs deep in the family.
By combining this generational expertise with a modern approach, we launched our own venture to bring a fresh perspective to the market.
Featured Conversation
Davis Benny and Dr. Aneeta share the turning points, family values, and vision behind Laura Luxe Diamonds in this special podcast feature.
Watch on YouTubeWatch the full conversation from the beginning
Official GST and Udyam registrations supporting our commitment to a transparent, trusted business.
The name Laura Luxe Diamonds holds a personal significance for us. The brand was named after our baby girl, serving as a tribute to our growing family.
Just as we began a new chapter in our lives, we wanted to start a groundbreaking chapter in the jewelry industry.
Lab-grown diamonds and thoughtfully chosen gold come together in pieces made for real wear, modern value, and complete confidence.
We believe in total transparency: our lab-grown diamonds are physically, chemically, and optically identical to mined diamonds. They possess the same hardness and brilliance, so even diamond testers without specialized equipment cannot tell the difference. They are the "real deal," simply created through a different process (CVD) rather than being mined.
We pair these stones with high-quality gold, recommending 18-karat, 14-karat, or 9-karat gold for diamond jewelry to ensure strength, durability, and suitability for everyday use.
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We operate primarily as an online jewelry business, a model designed to maximize value for our customers.
By cutting out the "middleman" costs of traditional retail--such as expensive showrooms, heavy staffing, and dead inventory--we are able to offer prices worlds apart from our competitors. A lab-grown diamond ring that might cost INR 75,000-80,000 elsewhere can often be crafted by us for approximately INR 45,000-50,000.
We utilize a lean business model where products are made on order, ensuring we don't carry the risk of dead stock, which allows us to pass those savings directly to you.
We value integrity over upselling. We openly tell our clients that while gold is an investment that provides financial stability, diamonds should be viewed as "pure fashion."
From the Podcast
Short, focused answers from our Samrambham conversation about value, craftsmanship, and buying diamonds with confidence.
See how our online, made-to-order model removes traditional retail overheads and delivers stronger value without compromising on quality.
Watch this section on YouTubeUnderstand how lab-grown and natural diamonds compare, from their origin to the physical, chemical, and optical qualities they share.
Watch this section on YouTubeContinue the conversation with another focused insight into lab-grown diamonds and what buyers should understand before making their choice.
Watch this section on YouTubeA quick explanation of our shipping process and how each jewelry order is handled on its journey to the customer.
Watch this section on YouTubeLearn about diamond certification and the documentation provided to help customers understand and trust the quality of their purchase.
Watch this section on YouTubeDiscover the checks and assurances that help customers purchase fine jewellery online with confidence in its quality and accuracy.
Watch this section on YouTubeWe want to democratize the diamond industry, making luxury accessible without the inflated markups.
Have a question or want to discuss a custom piece? Start a conversation with our jewelry designer directly on WhatsApp.
Chat on WhatsAppWe typically respond within 10 minutes during business hours